MFW Coaching - Swimming & Triathlon
Personalised coaching for adult swimmers and triathletes - both online and in-person in South Wales area.
The MFW Philosophy
20 years elite coaching experience, having worked with olympic coaches, international and national swimmers, World Championship tri-athletes and Ironman competitors. At MFW coaching, everything is built around a simple philosophy: No ego, all about YOU and positivity at all times.
My Goal is to help you truly understand what you are doing, why you are doing it and how it will move you forward. Whether your aim is to learn to swim, complete your first triathlon, qualify for a World Championship, or simply enjoy training more. I am here to support you and help you reach your full potential.
MFW Coaching offers flexible training options for adult swimmers and triathletes of all abilities:
Online Coaching - Fully personalised monthly training plans for Swimming and Triathlon delivered through TrainingPeaks. (Premium membership included)
Weekly and monthly contact, ongoing support via WhatsApp and adjustments based on your progress and goals.
One-Off Personalised Training Plans - Custom 12, 16 or 20 week plans tailored specifically to you. Available for both swimming and triathlon (sprint through to full ironman distance). Suitable for complete beginners, right up to World Championship qualifiers.
In-Person 1:1 Coaching - Private one-to-one swimming sessions in a dedicated endless pool in South Wales. Ideal for all levels of adults swimmers who want focused technique work, stroke connection and rapid improvement in a private setting.
Tailored Sessions for Tri-Coaches and Clubs - Group or individual sessions designed specifically for triathlon coaches and clubs looking to improve their swimmers' technique and open-water performance.Every plan and session is individually tailored to your current ability, goals, schedule and lifestyle.
Prices:
Monthly Online Subscription
- Swim Only: £32.99
-Triathlon: £42.99
(Includes personalised plans, check-ins, WhatsApp support, testing/analysis)
Direct Debit will be taken on 1st of every month.
If required, a pro rata payment will be collected prior to the commencement of the direct debit arrangement)
(One month cancellation notice)One-Off Online Plans
(Personalised 12/16/20 week plans)
- Swim Only: £75
- Triathlon (Sprint, Olympic, Half and Full distance) £119One-to-One Sessions:
1x60minute: £60
4x60minute: £225
8x60minute: £420
Beginner Sessions
1x30minute: £30
4x30minute: £110
8x30minute: £215
(Recommended for complete non-swimmers, fear of water and / or struggle to swim 25m)Cancellation Policy:
Please provide at least 24 hours' notice for any cancellations or rescheduling. Sessions cancelled with less than 24 hours' notice will be charged in full and the session will be lost.Payment to be taken before sessions are booked - sessions are to be used within 6 months of purchase (within reason)
About the Coach:
Matt is the founder and head coach at MFW Coaching: Swimming and Triathlon with 15+ years of experience, coaching everyone from complete beginners to Ironman and World Championship athletes. A former competitive swimmer, Matt starting coaching at 15 and went on to earn a BSc (Hons) in Sports Coaching and UKCC Level 3 Senior Coach status. He has been mentored by three Olympic coaches, and worked across GB National Centres, Swim Wales, Swim England and Middlesex County within performance and open-water programmes.Highlights:
Head Performance Coach - Bridgend County Swim Squad
Assistant Performance Coach - Hillingdon SC, Middlesex County & London Region
Performance and Development Coach - City of Cardiff SC
Coach - Swim Wales Para Squad
Worked with 6 Commonwealth Wales Swimmers in 2014 and 3 GB London 2012 Olympic Qualifiers
Multiple British, National and Regional Champions & Medallists
Multiple Ironman Wales & 70.3 finishers
World Championship qualifiers (Kona & Nice)
Multiple Athletes qualifying for Age Group, Youth and Senior Triathlon Wales Squads
Multiple Athletes qualifying for Great Britain and Wales Surf Lifesaving Squads
Athletes progressing from non-swimmer to Ironman in 12 months or lessMatt is known for his patience, ability to connect with anyone, and high level technical expertise. His clear, fun and supportive coaching style focuses on the person as well as the athlete, building confidence, skill and performance at every stage.
Testimonials:
Matt has really set the bar for what an excellent coach is. I wouldn't go to anyone else, especially given that Matt can spot what's wrong with your swim in 0.3 seconds. Not only did he teach me how to swim within a few months but he was a pivotal part in my first couple of open water races, one being an Ironman 70.3. Beyond the technicalities, Matt approached my anxieties in the most professional and nicest way. I always felt 10x better after a session with him which is why he's still my coach a year later! I couldn't recommend him enough - SophieI first met Matt in 2023, at the age of 41 and having never been able to swim, my first lesson was spent holding onto the side and putting my face in the water. Too much rugby also meant too many injuries and the swimming technique of someone trying to escape a particularly aggressive wasp. Now, thanks entirely to Matt and his brilliant coaching and encouragement, I'm a confident, competent swimmer who can cross the pool with ease.
What makes him exceptional isn't just his skill - though that's obvious - it's his mix of patience, humour, coaching ability and timing. He always knows when to challenge me, reassure me or when to crack a joke so perfectly placed that I'd forget I was supposed to be terrified of water.
He broke everything down into simple, achievable steps, celebrated every tiny milestone, and never once made me feel inadequate- even when I was thinking that myself. Learning to swim has opened up a new part of life for me, different exercise, motivation, pride and I'm incredibly grateful because none of that would have been possible without Matt.
If you're looking for a coach who can turn fear into confidence, and inadequacy into competence - and do it with kindness, clarity and a good laugh - you will not find anyone better - HywelGood teachers are those who help find strengths, wipe away tears, overpower demons and conquer fears. If I told my childhood self that I would voluntarily go for regular swimming lessons I wouldn't have believed it because of the majority of my life, I have carried a crippling fear of water after a near drowning accident when I was quite young. I had essentially resigned myself to a lifetime in which myself and the water wouldn't mix. It wasn't until Matt came on the scene that I felt I could really give swimming an honest try. He thoughtfully coached me through both the mental and physical challenges helping me to feel supported and elevated through each step of the process which I feel is quite a rare skill, especially to a nervous adult learner. I've happily gone from bubbles to proper swimming drills over the course of two years! So if you're looking to start from scratch like me, or looking to level up your current skill set, look no further than Matt for all your swim instruction needs - Katie
